Analysis of 8 Listed Companies in the Smart Speaker Industry

According to the incomplete industry chain organization by the Southern Wealth Network, this article mainly compares and analyzes eight listed companies: Broadcom Integrated, Rockchip, Skyworth Digital, Guoguang Electric, Goertek, Edifier, Funtech, and Allwinner Technology. Based on the Southern Wealth Network’s industry chain data, Goertek is involved in the OEM segment of the smart speaker industry chain; Funtech is also in the OEM segment; Skyworth Digital is in the product segment; Edifier is in the product segment; Allwinner Technology is in the audio SoC chip segment; Guoguang Electric is in the OEM segment.
These listed companies’ operational status for the first three quarters of 2024 shows that the total operating income of the eight smart speaker industry-related listed companies mentioned in this article is 90.883 billion yuan, with a total net profit attributable to the parent company of 3.786 billion yuan. Among them, one listed company’s operating income exceeded 10 billion, and seven listed companies’ operating income exceeded one billion. The ranking of operating income is Goertek, Skyworth Digital, Guoguang Electric, Funtech, Rockchip, Edifier, Allwinner Technology, and Broadcom Integrated.

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Basic information on these listed companies: Goertek went public on May 22, 2008, with a registered capital of 3.476 billion; Funtech went public on June 5, 2012, with a registered capital of 1.805 billion; Skyworth Digital went public on June 2, 1998, with a registered capital of 1.15 billion; Edifier went public on February 5, 2010, with a registered capital of 889 million; Allwinner Technology went public on May 15, 2015, with a registered capital of 633 million.

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What are the main sources of income for these companies’ products? According to the Southern Wealth Network’s industry chain data, the main products for Goertek in 2023 are smart hardware, accounting for 59.56% of income with a gross margin of 7.27%; for Skyworth Digital, the main source of income is smart terminals, accounting for 73.98% of income with a gross margin of 20.81%; Guoguang Electric, Rockchip, Edifier, Funtech, Allwinner Technology, and Broadcom Integrated’s main sources of income are speakers and speakers, smart application processor chips, headphones, electroacoustic products, smart terminal application processor chips, and wireless data transmission, with income ratios of 82.62%, 89.52%, 66.49%, 54.84%, 80.14%, and 71.05%, respectively.

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Looking at the business layout, according to the Southern Wealth Network’s industry chain data, Goertek’s key focus area in 2023 is overseas, with a business proportion of 92%.

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Skyworth Digital’s key focus area is domestic sales, accounting for 59.16% of its business. Goertek’s main business includes precision components, intelligent acoustic devices, and smart hardware, with a business proportion of 72%. Guoguang Electric Appliances, Rockchip, Edifier, Fenda Technology, Allwinner Technology, and Bocom Integrated focus on Mainland China, overseas, domestic sales, European regions, domestic, and mainland areas, respectively, with business proportions of 35.26%, 53.5%, 76.93%, 35.83%, 68.98%, and 55.62%.

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Among them, Goertek’s main business is precision components, intelligent acoustic devices, and smart hardware. Skyworth Digital’s main business is intelligent terminal business, professional display business, and operational service business. Guoguang Electric Appliances’ main business is audio-acoustic business and lithium battery business. Rockchip’s main business is the design, development, and sales of large-scale integrated circuits and application solutions. Edifier’s main business is the research and development, production, and sales of home audio, professional audio, car audio, headphones, and microphones.

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